When did the age of 10 stop looking like 10? This is the question that numerous people across social media have raised in response to a self-esteem campaign led by Dove, a massive skincare brand that aims to “redefine beauty” in men and women alike. The launch of the campaign garnered mass attention through captivating images like the one above, which calls for a resurgence of childish youth through the looming presence of potentially harmful online influences. The campaign essentially targets young girls who are influenced through online personalities twice their age into creating unnecessary, several-stepped skincare routines, with substances that can be damaging to their skin that was never harmed in the first place.
It can’t be denied that knowledge about skin care is important, but the excessive use of complex and unnecessary products on young girls’ faces is ultimately harming their self-esteem. If girls at the age of ten or even younger are being influenced by social media into anti-aging their skin, how will they come to terms with the natural process of aging at all?
Photo Credit: Dove
